The Sale Room - Animated Explainer Video

The SaleRoom is a unique online platform which links auction-houses to customers, using the traditional auction format.

Zina, The SaleRoom’s Product Manager, had worked with Envisuals in a previous role. She remembered the quality of our service, so when her colleagues at The SaleRoom said they needed a video, she knew who to call.

the brief

The SaleRoom was keen to attract younger customers to their platform. However, they were so used to a ‘click-and-buy’ experience of online retail, customers were confused by The SaleRoom’s auction format.

So The SaleRoom asked us to produce a video which explains how it works, and the benefits of using an auction-based site.

Our Process

Our production team discussed the strategic purpose of the video. Our creative team then developed ideas and concepts for the visuals, designing it to be as engaging as possible. We worked with The SaleRoom to develop the script and storyboard for the video.

We gathered custom auditions from our network of hundreds of voiceover artists, and prepared a shortlist so that The SaleRoom could choose the perfect voice to represent them.

It was then over to our animators to create the graphics, scenes and movement, and edit it all tougher to create the finished video.


The video sits on The SaleRoom’s “How to Buy” page. This has helped new customers understand the buying process, and reduced friction for new signups and users.

The video has also been used in marketing campaigns and on social media, to introduce new customers to The SaleRoom, and drive more traffic to the site.

“Envisuals was great to work with. They were patient with us and ensured that we got exactly what we wanted. We now have a strong sales video that help sells… by clearly and simply explaining what we do. We will definitely use them again.”

— Zina, TheSaleRoom