Case Study: Axiell

      We produce demonstration videos for Axiell’s software products

 

Axiell are the global leaders in collection management software for libraries, archives and museums. Their software products are used by major museums and collections all over the world.

Axiell provide several software products which overlap with each other across certain areas. This resulted in some confusion about which products did what.

Christina, Axiell’s Brand Director, found Envisuals via a Google search. She liked our ethos and enjoyed previewing our previous work online, so got in touch. Christina needed each product to maintain its own identity, with its benefits clearly explained, whilst also being easily recognisable as part of the Axiell brand.

We’ve produced two types of videos for Axiell – for each product. The 2-minute promotional videos explain the key benefits of each product, and the longer, 30-minute demonstrations go into greater detail and explain the individual advantages and features.

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“For a company that’s been around for 30 years, investing in smart, modern videos is
really good for the brand.”

Christina Leahy, Brand Director

 

Following a demonstration from one of Axiell’s technicians, we developed a script for each video, explaining their products in a clear, engaging way. Our scripts were then checked for technical accuracy before we progressed onto the animation. For consistency, we used the same voice over artist, Mark Thomas, in all the videos alongside the same music and brand-compliant visual style; this ensures each video is clearly part of the Axiell brand, but provides clarity about each featured product.

“What I really like about this process is that Envisuals manage absolutely everything – from start to finish; scripting, storyboards, voice-over selection, animation and pull it all together – plus I get input at every stage.”
Christina Leahy, Brand Director