Axiell are the global leaders in collection management software for libraries, archives and museums. Their software products are used by major museums and collections all over the world.
Axiell provide several software products which overlap with each other across certain areas. This resulted in some confusion about which products did what.
Christina, Axiell’s Brand Director, found Envisuals via a Google search. She liked our ethos and enjoyed previewing our previous work online, so got in touch. Christina needed each product to maintain its own identity, with its benefits clearly explained, whilst also being easily recognisable as part of the Axiell brand.
We’ve produced two types of videos for Axiell – for each product. The 2-minute promotional videos explain the key benefits of each product, and the longer, 30-minute demonstrations go into greater detail and explain the individual advantages and features.
“For a company that's been around for 30 years, investing in smart, modern videos is really good for the brand.”Christina Leahy, Brand Director
Following a demonstration from one of Axiell’s technicians, we developed a script for each video, explaining their products in a clear, engaging way. Our scripts were then checked for technical accuracy before we progressed onto the animation. For consistency, we used the same voice over artist, Mark Thomas, in all the videos alongside the same music and brand-compliant visual style; this ensures each video is clearly part of the Axiell brand, but provides clarity about each featured product.
“What I really like about this process is that Envisuals manage absolutely everything - from start to finish; scripting, storyboards, voice-over selection, animation and pull it all together - plus I get input at every stage.”Christina Leahy, Brand Director
By using the videos as part of their marketing, Axiell can quantify that they now receive more pre-qualified leads. By watching the video, potential clients can self-serve, and know instantly which product is suitable for them. The demo-videos have replaced time-consuming live demonstrations, freeing up the sales team to focus on more productive avenues. And there has been an unexpected benefit of the videos; they are now being used internally to train new staff. With multiple complex products, and employees all over the world, the videos have been an invaluable tool in helping employees become familiar with the array of products that the company offers.
Axiell’s marketing team have been delighted by the service from Envisuals, as well as the quality of output.
“We're using our videos across social media, so we know they've got significant reach and are increasing our sales leads - which we know are pre-qualified… but even the time-saving alone, of being able to provide demo videos instead of our sales people's time, would already cover the return on our investment.”Christina Leahy, Brand Director
We have used video suppliers from around the world, but we've yet to find anyone who is so effective and efficient, and easy to work with, creating software product videos. Envisuals is the best that we've found.”Christina Leahy, Brand Director
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